KAMILLA FERRY · SENIOR BUSINESS ADVISORY · STOCKHOLM & NORDICS
Our method
I map the whole picture, sharpen the priorities and stay until the decisions are embedded in operations. Business architecture — from analysis to execution. The first step is a conversation.
FOR
Owners & Management
METHOD
Business architecture
FIRST STEP
One conversation, 20–30 minutes
OUR SIGNATURE METHOD
What is M2L’s method?
M2L Consulting provides senior business advisory for owners and management in hotels, hospitality and owner-led businesses. The method is business architecture: mapping the whole picture, sharpening priorities and building structures that hold when the pace increases — not more initiatives on paper, but decisions that take hold in day-to-day operations.
Kamilla Ferry leads every assignment personally. When required, selected specialists are brought in. The relationship stays close to management, without layers of consultants in between.
SENIOR ADVISER
Kamilla Ferry
Founder and senior adviser at M2L Consulting. Kamilla leads every assignment personally and works closely with owners and management in hotels, restaurants and hospitality. You engage a senior adviser — not an anonymous consultancy. She stays until the decisions are embedded in the business.
HOW WE WORK
From the big picture to day-to-day impact
4 steps. No unnecessary complexity — the same boutique-level presence close to owners and management, on site when required.
01
Big picture
Business logic, occupancy and revenue structure — where results are actually created.
02
Prioritisation
Clear choices at management level: what should be done — and what should deliberately be stopped.
03
Decisions
Structure, responsibilities and decision paths that management can stand behind and carry forward.
04
Execution
Operational support until the change is embedded in day-to-day operations — not only in the boardroom.
ASSIGNMENT EXAMPLES
What a collaboration can look like
Situations are described anonymously — without fictional names, logos or invented figures — to protect the companies that have consented to being used as examples.
A Nordic owner-led boutique hotel
Challenge Strong occupancy but pressured margins. Intervention Strategic business architecture focused on pricing, positioning and execution. Result Shared direction, a clearer offer and decisions translated into day-to-day operations.
A growing owner-led hotel group
Challenge Growth increased complexity. Decisions were delayed and priorities became unclear. Intervention Strategic business architecture focused on responsibilities, priorities and execution. Result Clearer responsibilities, faster decisions and fewer parallel initiatives.
Every assignment is shaped around your situation. The examples above are typical patterns — not guarantees of a specific result.
COMPLIMENTARY ANALYSIS
Try the M2L Analysis Canvas™
In a few minutes, you get a structured view of how your company is perceived — and where the biggest gaps lie between what you want to communicate and what customers actually perceive.
Identify the signals your company is actually sending — and where they lose impact before reaching the customer.
